A new, upscale resale boutique opened on May 28th, 2010 offering a selection of chic new, very gently used & vintage clothing and accessories for men, women and children, as well as home decor items and small furnishings.


The Thrifty HoG is a unique retail establishment: not only do proceeds benefit the homeless mothers and children supported by HoG, but the shop also provides job-training for these struggling women.


Our goal at Hearts of Gold is simple: Empowerment, Sustainability, Self-Sufficiency and Lots of Love.




The Thrifty HoG's Goldie

Tamara Tunie poses with Goldie.

Click here to check out Goldie's latest specials on facebook.


Located at: 11 West 25th Street (B'way & Sixth) NY, NY 10010


Phone: 212.206.1174


Email: info@heartsofgold.org


Store Hours: MON: Closed TUES • WED • FRI: 10am-6:30pm THURS: 10am-7:30pm SAT: 10am-6:00pm SUN: 11am-5:00pm


Click here to download a Thrifty HoG donation form.


DONATION Hours: TUES: 10am-6:30pm THURS: 10am-7:30pm SUN: 11am-5:00pm



The Hearts of Gold Story

In an age where poverty and homelessness continue to grow,
Hearts of Gold fosters sustainable change in lifestyle and
levels of self-sufficiency for homeless mothers and their children.
This formula also stops the cycle of poverty and public
assistance as these children live and bear witness to their
mother's transformation. In this video, Tamara Tunie, Rhonda Ross, Housewives of NYC (Ramona Singer, Kelly Bensimon, LuAnn de Lesseps), Marcia Gay Harden, Emme, DJ Stik-E, DJ Chuck Chillout, and Lauren Scala.